Download Social Media Campaign Plan Template

Social Media Marketing In The Philippines

Download Social Media Campaign Plan Template

Based on Tara Gustafson and Brian Chabot’s article on Cornell Maple Bulletin (2007) brand awareness is the awareness of customers, existing or potential, about a certain business and the products they offer. It is the lone advertising or marketing tool if you want to know if a product or business is going to work or is working. Its major components include profiling of target customers, logo, slogan, and/or name of business development, advertising, and customer relationship management (Sugandha Sharma). But with the decline of tri-media use in the global marketing stage, advertisers and marketers alike turn to a more likely ally, the World Wide Web.

With the current trend in advertising and marketing, agencies are turning their heads into using the new medium to promote businesses or brands. With massive online users of social networking sites to tap into, it is only a matter of time before everyone gets a hold of the new medium and the best way to get ahead of the pack is to use it now before it reaches its peak.

What is Social Media Marketing?

Based from UM Philippines Wave 6 study there are 845 million Facebook users as of December 2011, 43 million Google + users as of September 2011, 100 million Instagram users as of December 2012 (just 2 months after its launch), 100 million LinkedIn members, and as of June 2011 Twitter receives and sends 200 million tweets a day. … Read More . . .